Having cleared up the approaches to search engine optimization, we can now go through what the different types of SEO are.
– On-page SEO (on-site SEO) – Off-page SEO (off-site SEO) – Technical SEO. – Local SEO.
On-page SEO
On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website's search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images.
Off-page SEO
Off-page SEO is anything you do outside your website to try to improve its search engine rankings. It's often used synonymously with link building, but it goes beyond that.
Technical SEO
Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. Important elements of technical SEO include crawling, indexing, rendering, and website architecture.
Local SEO
Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO.